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Don't Turn from Summer
http://www.xiainovel.com/novel/dont-turn-from-summer
Mu HanXia was too lazy to discuss further this sort of stereotypical bourgeoisie young master's provoking remarks. She tapped her finger on the table and said, "Yes. What if we target these major types of customers and build a mall that makes them feel comfortable and satisfied with everything?"
Lu Zhang was stumped.
Mu HanXia faintly smiled. There was a bit of pride and a bit of slyness in the smile, but it was mostly a free, at-ease smile. Lu Zhang unexpectedly felt that the tips of her brows and the corner of her eyes seemed to be stained with a full, full layer of radiance in the afterglow of the setting sun.
She raised her glowing, white as if made of jade hand and pushed the laptop in front of him. He saw a diverse collection of simulation pictures of commercial buildings on the screen. There were also the words "Yue Jia" on the top of the building. (T/N: Yue=Pleased Jia=Home/Family)
Lu Zhang: "This name is really unsophisticated."
"You can rethink the name, but it is to make people feel that it is familiar and easy to remember."
Mu HanXia said. She began to show him the concept design of the entire mall.
"'Home" is the theme of our mall. Right now, the material economy is on the decline. People also don't love strolling through shopping malls as much as they did before. But, their longing for 'home' is actually getting more and more intense. Especially after those born in the 70s and 80s become parents. Those people are more adapted to the business economy, and they also value more family harmony and children’s education. Even single men and women have, in their inner hearts, these desires and feelings. Therefore, our shopping mall's regions are divided like this ——"
Lu Zhang followed her fingers and looked at the slides.
“The first, and also the most important part is the family of three areas. Here will be a large-scale children’s play area, and there will also be a childcare area. The childcare area can be entered free of charge with a mall membership card. It will be clean, comfortable and safe.
Beside these facilities is a restaurant suitable for taking children to eat at. It will include some popular western-style fast food and a few light and healthy Chinese meals. The restaurant will mostly have mid-grade to high-grade food. The money spent in the play area and dining area can accumulate "Yue Jia money". Once a child accumulates a certain amount of Yue Jia money, they can exchange it or toys in the mall." She changed the picture, and there was a colourful game currency in the shape of paper money.
Lu Zhang listened attentively and smiled at this moment: "Targeting children with a gimmick is very smart."
Mu Hanxia glanced at him and said: "You are wrong. I did not do this model as a joke.
Nowadays, the pace of life in big cities is too fast, and many parents lack care for their children. Coupled with the heavy smog in Beijing, there aren't many suitable places for parent-child activities. Thinking about this, I came up with this design. In the era of declining business, it is no longer the price that can keep customers, but the brand value and emotional sustenance. It relies on our sincerity. What we want to do is not just a simple overlay of playgrounds and food and beverage. We have to go into every detail of the mall design, consider the children, consider the families and, as I said earlier, let them feel intimate and satisfied with everything.
In that case, if parents want to take their children out on the weekend, 'Yue Jia' is their first choice. If they can have many relaxing and happy moments with their children at "Yue Jia", they will definitely become one of our loyal customers. In this way, it doesn't matter if the Feng Chen across the street has more brand names or whether they have higher-end decorations than ours. We will win without a fight, do you understand now? "
Lu Zhang didn't speak.
http://www.xiainovel.com/novel/dont-turn-from-summer
Translator: Ailuropoda
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